Colors In Spaces Not Just Decoration
Frank H. Mahnke states,
Color is an integral element of our world, not just in the natural environment but also in the man-made architectural environment. Color always played a role in the human evolutionary process. The environment and its colors are perceived, and the brain processes and judges what it perceives on an objective and subjective basis. Psychological influence, communication, information, and effects on the psyche are aspects of our perceptual judgment processes. Hence, the goals of color design in an architectural space are not relegated to decoration alone.
Color in a built form can make it memorable, can establish identity, give direction and induce interest. Its purpose is much more than being an entity which decorates. Visual communication is the easiest way to communicate. They helps us remember and recognize. They are the carriers of memories.
An institution chain uses the same color scheme in all its buildings, so even if its structure is different, what makes it establish its identity is the color. A religious building has certain key elements and colors to help in identification by the masses. The health care industry strives for cleanliness, so a designer may prefer soothing cool pastels and blocks.
Commercial spaces need a more passive yet straightforward approach in design which is reflected in the choice of colors as well. Residential architecture is a whole new realm where they add personality to space as per the user, singular or multiple.
How Colors Can Trick Our Brain
This article was produced in collaboration with Tide, who sponsor IFLScience
Color is one of the first things we learn about as kids. Even though we are constantly surrounded by it, the perception of color is a very curious thing. Differences in how people can look at the exact same color and see an entirely different shade profoundly affect how we experience the world around us even down to how fresh or new our clothes look.
We perceive color thanks to some 6 to 7 million nifty little cells in our retina known as cones. We have three different types of these photoreceptor cells, each sensitive to different wavelengths of light. One is sensitive to green light, one to red light, and another to blue light. There are also rod cells that help us see in low light, and some humans actually have a fourth type of cone, but thats for another story.
As the world learned with the online, boisterous debate of The Dress a few years ago, our perceptions of color can be very subjective one persons blue can be another persons white.
Part of the reason why The Dress caused such an uproar is down to a phenomenon known as chromatic adaptation, which helps explain why people can sometimes experience color differently from others.
A Test In Retail Therapy
Because color can alter your mood, it is no surprise that what you buy can also be affected by what you see.
Outdoor colors, such as green and blue, are associated with sporting goods stores and even though red may stimulate approach behavior in general, it may not be appropriate for retail environments though it works well for lighting casinos, the branding blog said.
This experience also correlates with psychology.
One of the key results from cognitive psychology is that our perception of life is subjective. We colour what we experience by the current state and mood that we are in, Spirituality and Western Psychology, from Easimatch.com said.
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This Photo Is Black And White Here’s The Science That Makes Your Brain See Colour
A bizarre and brilliantly effective optical illusion going viral on the internet tricks your brain into seeing a colour image but if you look closer, you’ll notice the photo you’re staring at is only black and white.
Created by digital media artist and software developer Øyvind Kolås as a visual experiment, the technique, which Kolås calls the ‘colour assimilation grid illusion’, achieves its effect by simply laying a grid of selectively coloured lines over an original black-and-white image.
“An over-saturated coloured grid overlaid on a grayscale image causes the grayscale cells to be perceived as having colour,” Kolås explains on his Patreon page.
So what’s going on here to make our brains actually interpret this black-and-white picture as if it’s full colour image?
According to vision scientist Bart Anderson from the University of Sydney, the effect we’re seeing in this illusion isn’t particularly surprising.
“The colour system is what vision scientists refer to as ‘low pass’, i.e., many of the receptive fields that code colour are quite large,” Anderson told ScienceAlert.
“So the grids get ‘averaged’ with the achromatic background, which then gets attributed to that part of the image.”
In other words, our brain kind of compresses visual information when we look at things, giving us an overall impression of what’s there if we don’t take the time to examine objects closely.
Or, you might say, a little bit of colour goes a long way.
Some Studiesfrom Past To Present
Colors affect the bodily functions, mind and emotions with the energy produced by light. Studies conducted have demonstrated the benefits of colors where the development of brain, creativity, productivity and learning are concerned.European doctor Ponza conducted various experiments in 1875 by using colored glass, walls and furniture in various rooms. The colors Ponza used were red and blue. A man refusing to eat for days started desiring food. An aggressive patient put in a blue room calmed down in a period of one hour.In 1942 Goldstein examined the effect of color on organisms, conducted studies on patients and observed the colors that had positive and negative effects. One of the most important studies is related to the Parkinson patients. While the color red caused a deterioration in the pathological problem observed in Parkinson patients, green led to improvements. Brain damaged patients also reacted negatively to the color red.In 1957, red was discovered to have a more stimulating effect on visual activity and autonomic nervous system functions in comparison to blue.
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The Effect Of Color In Psychology
The color produced by light is a kind of an energy. This energy affects both the functions of our body as well as our mind and emotions. Although the eye is the organ of sight, studies conducted suggest that in reality the brain perceives the image. The image is observed and transmitted to the related part of the brain by millions of nerve endings in the retina of the eye, leading to the perception of the image. Thanks to studies conducted with the use of advanced technology, we now know that color affects brain waves, the autonomic nervous system and hormonal activity and stimulates various emotions. In other words, we react both physiologically and psychologically to color.There is a connection between our brain and our actions. Depending on how the brain is stimulated, a person can be rendered happy, angry, sad or anxious. The central nervous system is the main control center of human actions. According to studies, each stimulus received by the nerve cells first affects the brain stem then the entire nervous system. Human beings are subjected to many stimuli, including sight during the day. These stimuli can be small or very large in number.
Your Brain Is Lying To You Colour Is All In Your Head And Other Colourful Facts
We live our lives in Technicolor. Our world is one of green forests, blue skies and glowing orange sunsets but all those beautiful, vibrant shades are an illusion. Living Colour, a documentary from The Nature of Things, delves into our vivid vision to uncover the secrets of colour. Here are a few things we learn in the film.
Colour is an illusion, not part of the real world
We think of colour as being a fundamental property of objects in life: green trees, blue sky, red apples. But thats not how it works.
What colour is not is part of our world, says neuroscientist Beau Lotto. Every colour that people see is actually inside their head and the stimulus of colour, of course, is light.
As light pours down on us from the sun, or from a lightbulb in our home, objects and surfaces absorb some wavelengths of light and reflect others. The ones that are reflected then land onto our retina, says Lotto. There, those reflected wavelengths are transformed into electrical signals to be interpreted by our brain.
So we dont really see colour, but reflected light, as interpreted in our brain. Its a useful perception of our world, but its not an accurate perception of our world, says Lotto.
We can see about a million different colours
Most humans are trichromats, which means our eyes have three different types of cone cells: red, green or blue, able to detect about 100 shades each. In combination, our cones allow us to see about a million different colours.
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Color Frenzy & Estimation
Youll probably hear throughout many articles that brain function is the most important blah blah. But in the case of Estimation, its one deserves very much to be in the category. Why?
Its something that we rely on for nearly everything we do. Do you want to open a door to get to the next room? You have to estimate the space between you, your hand, and the doorknob before you can even get to the eye-hand coordination part. And if you like sports, they would be impossible to play without this essential function.
But, its also broken down into micro-strategies
- Distance Estimation: Distance estimation is the ability to estimate the future location of an object based on its current distance and is the ability that makes it possible for us to carry out everyday activities without bumping into people or things.
- Speed Estimation: Speed estimation is the ability to estimate the future location of an object based on its current speed. This is what makes it possible to move through life and avoid obstacles and accidents.
- Movement Estimation: The ability to anticipate an objects movement.
- Time Estimation: The ability to calculate the amount of time there is between two events.
Everything from driving to making on-the-fly judgments need this brain function.
Colors That Make A Difference
Here are a few colors and the corresponding impacts they have on the brain:
- Dark Blue associated with night, often leads to passivity
- Blue and Green calming blue is the most preferred color across cultures
- Red and Orange arousing
- Red may stimulate excitement and is used to light gambling casinos
- Pink interestingly calmed inmates in institutions
From: Brain Based Biz
Color Frenzy Get Your Brain Hyped On Hues
There are brain games that are a real challenge. Then there are others that are a bit more relaxing. That doesnt mean that the latter doesnt flex your brain in a big way!
This is whyCogniFits Color Frenzy is a fantastic game to add to your weekly repertoire. Despite its name, it wont put your heart in a frenzy! Lets take a look at how the game works and the four brain functions youll be improving while you play.
Then Your Brain Processes Colors
While color perception gets its start in the rods and cones, the brains visual centers do most of the heavy processing work.
Its believed that color processing happens primarily in the brains occipital lobe. However, this knowledge is evolving all the time as new technologies and greater understanding of genetics reveal more about the mechanics of translating light waves into color images.
Its understandable that knowledge about the brains color capabilities keeps shifting. After all, the brain can do extremely subtle or complex things, such as hold color constant amid multiple light signals. Its hard to nail down because scientists cant look inside a living brain to see what its doing while processing colors. And theres a lot going on.
Consider, for instance, the ruby slippers in The Wizard of Oz. They would probably still look shiny red to Dorothy under yellow or blue light. Why? Because your brain remembers how you see colors most of the time meaning that if you see these colors in different lighting settings, the brain corrects things for you.
A 2020 article in Wired magazine explored some of the riddles of color perception in the brain. A recent study cited in the article noted that brain scans revealed that specific colors trigger neurons in specific areas of the brain. Studying these kinds of reactions will help scientists develop a fuller picture of the brains uncanny ability to process thousands of colors in real time.
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A Preference For White
One study on adults’ color preferences showed that out of 18 total colors, including no preference, white only ranked fifteenth as the overall favorite color. It fared a little better when the same adults were asked to rank their favorite color in clothing, coming in at tenth.
When asked to choose their favorite colors for the physical environment, white was overwhelmingly the number one favorite for all the listed rooms: living rooms, bedrooms, offices, and meeting rooms.
White was also ranked number one for evoking moods of quietness and concentration.
Bizarre Ways Color Affects Your Brain
It is no coincidence that most restaurant logos use the same two colors or that hospitals are usually staffed by nurses wearing baby blue scrubs. Weve all experienced the effects of color, whether weve realized it or not.
Most psychologists agree that color affects the way we perceive certain situations. Some researchers agree that our brain innately connects colors with feelings, while others believe that the feelings we associate with each color are learned. For example, psychologists who have researched the color red agree that most people associate it with danger. This might be a general connection our brain is wired to make, or we might have learned the association between red and danger from touching that red-hot stove our mother warned us about when we were six. However, most psychologists believe that our brain interprets color for a reason and that, therefore, each color must affect us in a different way.
Here are ten colors and how each one affects your brain.
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Effect Of Color On Memory
A recent study examined differences in peoples recall of words and memory for colors. Results show that people recall color to a higher degree. When people were asked to recall objects versus color, color memory was significantly greater, Brain Based Biz said.
Even when people attempted to remember words or objects, color had the greatest affect on recall, the article said.
Looking At The Bigger Picture
Around the year 2015, the whole world plunged into a discussion as to what color is the dress. After being posted to a social networking service, Tumblr, the image was mentioned more than 10 million times in tweets. The division of two camps began with the first proclamation saying, the dress is white and gold, while the other camp stated that the dress is blue and black. It was fascinating to see the discussions going on at the dinner table. You surely have to try it for yourself.
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How Color Affects Our Brain
Color is everywhere. Its how we perceive the world, and each color can convey different meanings to different people. Outside of personal meaning, its become popular to attach emotions to various colors, such as how yellow makes us anxious and red makes us excited.
But how much of that is backed by science? How exactly does the spectrum of color affect the brain?
How do we see color?
In plain terms, we see colors when light wavelengths interact with a particular object. Some objects absorb light, while others reflect the wavelengths back. Color then is the brain translating the reflection. The variation of color occurs because different light rays emit greater wavelength than others. Each wavelength is associated with a specific color, and also determines how visible these colors appear from a distance. For example, the color red has the longest wavelength, which means it can be viewed from the greatest distance.
However, the meanings we attach to colors can be determined by a wide variety of things. Culture, societal leanings, personal preference, and even parental or peer influence play significant roles.
For example, white is the most preferred color for a wedding gown in the western hemisphere, but in South Asia, several communities regard it as the color of mourning and are expected to wear white when their loved ones die. Blue is consistently chosen as a universal favorite, yet it frequently gets marketed as a masculine color, signaling products meant for men.
What You See First Says A Lot About How Your Brain Works In This Highly Effective Color Test Answer The Questions On Instinct As Quickly As Possible To Find Out If You Use The Left Or Right Side Of Your Brain More
In this word test, you tended to see the word being written rather than the color of the letters first. You tend to use the left side of your brain more than the right! You’re analytical, organized, and rational. You like to plan things out, and you think in a linear, logical fashion. You may have a proclivity toward sciences and math and you may also enjoy being a leader rather than a follower. One of your greatest strengths is your sense of realism and your ability to stay grounded.
You tend to see the color of the letters rather than the word being written first in this color test. You tend to use the right side of your brain more than the left. You may tend to be disorganized and a little scattered, but you are highly creative and very in touch with your emotions. You tend to solve problems intuitively rather than reading directions, and you are fascinated by the mysteries of the world. One of your greatest strengths is your ability to look at the big picture when solving problems and your ability to see many possibilities instead of searching for one solution.
What you see first says a lot about how your brain works in this highly effective color test! Answer the questions on instinct as quickly as possible to find out if you use the left or right side of your brain more!
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